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Job Description

Your role as a Copywriter at iCard will be not to write copy but to create stories. You will participate in shaping the communication style guide and ensuring that relevant, engaging content is developed for each communication channel. You will develop persuasive messages that influence target audiences while adhering to the iCard’s Tone of Voice.

Your role:

As a copywriter, you will:

• Participate in building an effective content marketing strategy together with the communications manager.
• Create original, meaningful, useful, engaging, and consistent content in British English and Bulgarian – content for our website and blog, landing pages, promotional OOH materials, presentations, video scripts, press releases, emails, social media posts, product descriptions, fact sheets, award submissions, etc.
• Stay up to date with industry trends.
• Bring value to the audience by showing different perspectives on the brand story.
• Follow the existing unique, recognisable, and distinct brand tone of voice.
• Plan your activities related to the creation and distribution of content. Fill communication calendars for various marketing channels.
• Promote a positive public image of the company.
• Collaborate with the marketing manager, communications manager, designers, other team members, and corporate partners.
• Support the planning, preparation, and execution of marketing campaigns.
• Support internal communications and external marketing activities.
• Track content performance and analyse communications KPIs using the toolset of today’s marketer.
• Prepare marketing communications reports.


• Bachelor’s or master’s degree in Communications Management, Public Relations, Marketing, Journalism or related.
• Minimum 3 years of relevant experience as a Copywriter or related position in creative marketing or communications.
• Cultivated creativity.
• Analytical thinking.
• Excellent written communication skills in Bulgarian and British English.
• Exceptional attention to detail.
• Intellectual curiosity and a positive attitude.
• Deep understanding of the needs of diverse audiences.
• Ability to make complicated ideas easy to understand.
• Basic knowledge of UX/UI design principles.
• Eagerness to show your best as a valuable part of a team.
• Ability to work under tight deadlines and manage your time.
• Interest in financial services and technological innovations.

Having experience and interest in the Fintech industry will put your application on top of the rest!

Please apply by sending us your CV and cover letter in English.